AI-Powered Dealership Training

Stop Practicing On Customers. DealerSim.ai

🎙 Now with VoicePrep™ — counts filler words in real time

Every fumbled objection on a real customer is a lost deal — forever. DealerSim trains Sales, Service, and F&I teams with live AI simulations, real-time scoring, and VoicePrep™ speech analysis — one platform for all three.

⚡ Request a Live Demo See the Simulators ↓
40K+US Dealerships
3Departments Trained
15+AI Scenarios
10Languages
$0Per Employee
The Problem

Your Training
Is Broken.

Dealerships spend billions on training every year. The results? Salespeople still fumble objections, service advisors leave money on the table, and F&I managers lose deals to compliance fear.

😬
Practicing on Real Customers
New hires learn by losing deals. Every fumbled objection is a lost sale — typically worth $3,000–$5,000 — that is never recovered.
$47K
avg revenue lost per undertrained salesperson/year
📉
No Way to Measure Progress
Traditional training produces no data. Managers have no visibility into who is improving, struggling, or what specific skills need development.
73%
of dealership training never translates to floor performance
💸
Expensive and Inconsistent
Bringing in trainers costs $5,000–$20,000 per visit. Dealerships spend $50,000–$200,000 per year. Knowledge evaporates within 30 days without reinforcement.
$15K
avg annual training spend per location — with no ROI tracking
🎙
Most Dealerships Never Measure How They Sound
Filler words, low confidence, poor pacing — these speech issues cost deals every single day, and most managers have no objective way to see them beyond a gut feeling.
38%
of deals lost due to poor verbal communication and low confidence
How It Works

Simulate Everything.
Lose Nothing.

01
🎭
Choose Your Scenario
Select from 15+ real dealership scenarios — cold calls, walk-ins, trade appraisals, F&I menus, service upsells. Built around situations your team faces every day.
02
🤖
Spar with AI Customers
Our AI personas behave like real buyers — resistant, price-focused, skeptical. They push back, go quiet, or bite. No two sessions are the same.
03
📊
Get Scored on Sales + Voice
Every exchange scored on rapport, needs, objection handling, and closing. VoicePrep™ simultaneously counts filler words and measures speech confidence.
04
🎙
See the Combined Score
Sales score + VoicePrep™ speech score = one combined performance grade, so managers see both technique and delivery at a glance.
VoicePrep™ AI Integration

Scores How They Sell AND How They Sound.

Every dealership trains what salespeople say. Nobody trains how they say it. VoicePrep™ — built into every DealerSim session — analyzes speech patterns in real time and delivers a complete voice performance score alongside the sales score.

🎙
Real-Time Filler Word Detection
Counts "um," "uh," "like," "basically," "you know" as the salesperson speaks. Shows live count during every session. Available in all 10 languages.
🔥
Rapid Fire Drill — 30-Second Pressure Training
Objection appears. 30 seconds on the clock. VoicePrep™ tracks every filler word under pressure. Builds mental focus and response speed simultaneously.
⚡
Stress Simulator — Maximum Pressure Testing
AI customer challenges every single response. Gets progressively more difficult. Tests how salespeople perform — and how they sound — when the pressure is real.
📊
Combined Performance Score
Sales technique score + VoicePrep™ speech score = one unified grade. Managers see both metrics for every rep, every session.
🎙 LIVE FILLER WORD TRACKER
"Um"
18
"Like"
22
"You know"
11
"Basically"
5
"Right?"
9
Session Speech Score
62%
💡 High filler density — practice pausing instead of filling silence
Combined Score (Sales + VoicePrep™)
69%
Complete Platform

Every Tool
Your Team Needs.

20+ features built specifically for automotive dealerships — breadth and depth most generic sales-training platforms don't attempt to match.

🌍 10 Languages 📱 Mobile Ready 🎙 VoicePrep™ Built In ⚖️ Compliance Module 🎓 30-Day Boot Camp
🚗
Walk-In Simulator
Full lifecycle from greeting to close against AI buyers at every difficulty level
📞
Cold Call Simulator
Outbound leads, appointment setting, phone objection handling
🔧
Service Advisor Training
Upsell, complaint handling, maintenance menus with AI customers
💰
F&I Menu Presentation
Products, rates, objections — train until you never flinch
🎙
VoicePrep™ AI
Real-time filler word detection on every session
🔥
Rapid Fire Mode
30-second pressure drills with live VoicePrep™ tracking
⚡
Stress Simulator
AI challenges every response — maximum pressure testing
⚔️
Battle Mode
Head-to-head competition — same objection, two reps, one winner
🎓
30-Day Boot Camp
Structured day-by-day curriculum for new hires. Assigned by GM, tracked automatically
📞
Call Recording Analysis
Paste a real call transcript. AI scores it like a live simulation
🎭
Custom AI Personas
Describe your toughest real customer. AI builds them for your team to train against
📺
TV Leaderboard
Live team rankings on your break room TV. Updates every 60 seconds
📧
Weekly GM Report Card
Auto-generated Monday morning performance summary delivered to your inbox
⚖️
F&I Compliance Module
Timestamped logs, certification tracking, auditor-ready PDF reports
🌍
10 Languages
Train in English, Spanish, French, Portuguese, German, Mandarin, Japanese, Arabic, Hindi, Korean
🤖
24/7 AI Coach
Expert automotive coaching on demand — word tracks, scripts, objection responses
AI Simulators

Every Department.
Every Scenario.

Three complete training tracks — Sales, Service, and F&I — each with AI customer personas, real-time scoring, and VoicePrep™ speech analysis built in.

📞
Cold Call Simulator
Practice outbound calls to internet leads and phone-up prospects. Handle gatekeepers, set appointments, build rapport. VoicePrep™ scores your confidence.
Sales
🚶
Walk-In Customer Simulator
Full customer lifecycle from greeting to close. Practice meet and greet, needs analysis, demo, and trial close on AI buyers at every difficulty level.
Sales
🚗
Test Drive Close Simulator
The hardest transition in sales — turning a hot test drive into commitment. Practice the conversation most salespeople fumble.
Sales
💰
Trade Appraisal Simulator
"KBB says it's worth more." Handle trade value objections until your response is bulletproof — and your voice stays confident.
Sales
🔧
Service Advisor Upsell
Present maintenance menus and additional services professionally. Build upsell confidence without risking real CSI scores.
Service
😤
Customer Complaint Handling
De-escalate angry customers, resolve issues, turn bad experiences into loyal returns. VoicePrep™ tracks composure under pressure.
Service
🛢️
Maintenance Menu Presentation
Walk through recommended services professionally and persuasively until your presentation feels completely natural.
Service
⚙️
Parts & Accessories Upsell
Recommend and sell add-ons during service visits in a way that feels genuinely helpful, not pushy or scripted.
Service
📄
Menu Presentation Simulator
Present F&I products against AI customers who immediately push back. Practice until you never flinch — and your voice projects confidence.
F&I
💳
Rate & Payment Objections
"That rate is way too high." Handle rate shock and payment objections with customers who know exactly what they're asking.
F&I
🛡️
Product Objection Handling
Overcome resistance to extended warranties, GAP, and tire and wheel. Learn to present value instead of just reciting features.
F&I
⚖️
Compliance Training
Practice proper disclosure language and regulatory compliance in a scored environment — before a regulator shows up.
F&I
Real-Time Scoring

Two Scores.
One Platform.

Every session scored across sales technique AND speech performance simultaneously — most automotive training platforms only score one or the other.

Sales Performance Score
74%
Scored after every session across four dimensions. Tracked over time. Benchmarked against your team. Managers know exactly who to coach and on what.
Rapport Building85%
Needs Analysis79%
Objection Handling71%
Closing Technique68%
🎙 Speech Confidence78%
🎙 Filler Words14 total
Combined DealerSim + VoicePrep™ Score
76%
Sales Technique + Speech Performance
74%
Sales Score
78%
VoicePrep™ Score
Most training platforms score sales technique or speech delivery — rarely both, together, in the same session. This is the DealerSim advantage.
AI Personas

Real Customers.
Fake Stakes.

Seven AI personas built from real buyer profiles. Each one has a unique personality, resistance level, and knowledge base — from the easy first-time buyer to the veteran who will eat your lunch.

😊
Dave Thompson
Sales · First-Time Buyer
Beginner
"I've never bought a car before — I'm not sure where to start…"
🧐
Sandra Mitchell
Sales · Price-Focused Shopper
Intermediate
"I've done my research. I know what invoice price is and I have quotes from three other dealers."
😤
Robert Chen
Sales · Veteran Negotiator
Advanced
"I know your holdback. I know your floor plan. Let's skip the dance and get to your real number."
😊
Karen Williams
Service · Trusting Customer
Beginner
"Whatever you think I need — you're the expert. I just want my car running well."
😤
Mike Patterson
Service · Skeptical Buyer
Advanced
"Every time I come in here you find something else wrong. How do I know I actually need this?"
😤
Patricia Cole
F&I · Experienced Buyer
Advanced
"I've bought 12 cars. I know exactly what F&I is for. I'm not buying any of it. Can we just sign?"
The ROI

The Math
Is Simple.

A single average deal is worth $3,000–$5,000 in gross profit. DealerSim pays for itself the first time a better-trained salesperson closes a deal they would have lost.

If your team closes just one additional deal per month because of better training:
$3,500
Average gross profit per deal
$42K
Additional annual revenue from one extra deal per month
4x
ROI on a $9,997/year DealerSim subscription
Most dealerships see measurable improvement within the first 30 days. The ROI typically appears in month one.
New Hire Training

Turn a New Hire
Into a Closer
in 30 Days.

Most new salespeople learn by losing deals on real customers. DealerSim's 30-Day Boot Camp gives them a structured mission-based curriculum so they're confident before they ever step on the floor.

✓
Day-by-day missions unlock automatically
✓
GM assigns it in one click — system tracks completion
✓
Separate tracks for Sales, Service, and F&I
✓
VoicePrep™ scoring built into every boot camp session
✓
Replaces the first month of "learning by losing deals"
🎓 30-Day Sales Track — Day 8 of 30
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📅 Today's Mission — Day 8
Trade Appraisal Mastery
Complete 3 sessions against Robert Chen (Advanced). Score 65%+. Hold trade value without losing rapport.
⚖️ F&I Compliance Module — Premium Add-On

Legally Defensible.
Auditor Ready.

F&I compliance violations carry fines of $10,000–$100,000+ per incident. DealerSim's Compliance Module creates a complete, auditable training record that demonstrates due diligence to regulators — for $2,997/year added to any plan.

📋
Timestamped Session Logs
Every F&I training session logged with rep name, date, time, and score. Immutable records your attorneys will love.
🏆
Certification Tracking
Reps must score 70%+ to earn F&I certification. Failed sessions flagged immediately. GM sees who's certified at a glance.
📊
Compliance Dashboard
Green = certified. Red = action needed. Every F&I rep's certification status in one screen, updated in real time.
📄
Auditor-Ready PDF Reports
One-click PDF report showing all reps, session scores, certification dates, and pass/fail status. Hand it to a regulator with confidence.
⚠️
Educational Tool Disclaimer
DealerSim.ai F&I Compliance Training is an educational tool designed to help dealership staff understand regulatory requirements. It does not constitute legal advice and does not guarantee regulatory compliance. Dealerships should consult a licensed automotive compliance attorney for specific legal guidance. Session logs and scores are provided for training documentation purposes only.
Add-On Price
$2,997
per year · any plan
Single Rooftop Bundle
$11,997
per year · saves $2,000
Pricing

Priced for
Dealerships.

One flat annual price covers your entire team. No per-seat fees. No usage limits. Every department, every simulator, VoicePrep™ included.

Single Rooftop
One dealership location
$9,997
per year · unlimited users
or $997/month — no annual commitment
  • All 3 department simulators
  • VoicePrep™ speech analysis
  • Rapid Fire + Stress Test modes
  • Up to 25 team members
  • Real-time scoring & analytics
  • Manager dashboard
  • 10-language support
  • 24/7 AI coach
Request Demo
Most Popular
Dealer Group 5–10
5–10 locations
$24,997
per year · all locations
or $2,497/month
  • Everything in Single Rooftop
  • All locations covered
  • Unlimited team members
  • Group-level analytics
  • Cross-location leaderboard
  • Dedicated onboarding
  • VoicePrep™ group reports
  • Quarterly strategy reviews
Request Demo →
Dealer Group 10–20
10–20 locations
$39,997
per year · all locations
or $3,997/month
  • Everything in Dealer Group 5–10
  • Priority support
  • Custom AI persona builds
  • OEM-specific scenarios
  • White-label option available
  • Custom VoicePrep™ training
  • Dedicated success manager
Request Demo
Enterprise / OEM
20+ locations or manufacturer
Custom
starting $5,000/month
 
  • Everything in all tiers
  • Full white-label platform
  • Custom AI personas at scale
  • API integration
  • Custom curriculum development
  • OEM manufacturer networks
  • SLA + dedicated engineering
Contact Sales
Early Results

What Dealers
Are Saying.

★★★★★
"We had a new salesperson practice the Walk-In simulator 30 times in their first week. They closed their first real customer on day eight. I've never seen that before from any training platform."
GM
General Manager
Ford Dealership, Texas
★★★★★
"The VoicePrep™ filler word tracker was eye-opening. My best closer says 'like' 22 times per conversation. We never knew. Within 30 days his VoicePrep™ score went from 58% to 81%."
SM
Sales Manager
Toyota Dealer Group, Ohio
★★★★★
"Our F&I PVR went up $340 in 60 days. The menu presentation and objection handling practice was every morning before the lot opened. The Stress Simulator is brutal — and it works."
FD
F&I Director
Honda Dealership, Florida
Get Started

Your Floor.
Perfected.

Request a live demo. We'll show you the platform, run a live simulation with VoicePrep™, and customize a plan for your dealership — in 20 minutes.

No commitment. 20-minute demo. We'll show you everything live — including VoicePrep™.