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Pricing

Priced for Dealerships.
Not Per Seat.

One flat annual price covers your entire team. No per-seat fees. No usage limits. Every department, every simulator, VoicePrep™ included.

Single Rooftop
One dealership location
$9,997
per year · unlimited users
or $997/month — no annual commitment
  • All 3 department simulators
  • VoicePrep™ speech analysis
  • Rapid Fire + Stress Test modes
  • Up to 25 team members
  • Real-time scoring & analytics
  • Manager dashboard
  • 10-language support
  • 24/7 AI coach
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Most Popular
Dealer Group 5–10
5–10 locations
$24,997
per year · all locations
or $2,497/month
  • Everything in Single Rooftop
  • All locations covered
  • Unlimited team members
  • Group-level analytics
  • Cross-location leaderboard
  • Dedicated onboarding
  • VoicePrep™ group reports
  • Quarterly strategy reviews
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Dealer Group 10–20
10–20 locations
$39,997
per year · all locations
or $3,997/month
  • Everything in Dealer Group 5–10
  • Priority support
  • Custom AI persona builds
  • OEM-specific scenarios
  • White-label option available
  • Custom VoicePrep™ training
  • Dedicated success manager
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Enterprise / OEM
20+ locations or manufacturer
Custom
starting $5,000/month
 
  • Everything in all tiers
  • Full white-label platform
  • Custom AI personas at scale
  • API integration
  • Custom curriculum development
  • OEM manufacturer networks
  • SLA + dedicated engineering
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⚖️ F&I Compliance Module — Premium Add-On

Legally Defensible.
Auditor Ready.

F&I compliance violations carry fines of $10,000–$100,000+ per incident. DealerSim's Compliance Module creates a complete, auditable training record that demonstrates due diligence to regulators — for $2,997/year added to any plan, or $11,997/year bundled with a Single Rooftop plan.

Billing FAQ

Pricing Questions,
Answered.

Do we need to bring our own Anthropic or AI API key?
No. Under DealerSim's current pricing model, every AI call is handled server-side and included in your flat annual fee. Dealers never need to supply or manage their own API key.
Is pricing per user or per rooftop?
Per rooftop (or per dealer group for multi-location plans), not per user. Every plan includes unlimited team members at no additional per-seat cost.
Can we pay monthly instead of annually?
Yes. Every plan is available as a monthly subscription with no annual commitment, or as an annual plan at a discounted effective rate.
What happens after we request a demo?
We run a live 20-minute demo of the platform, including a real VoicePrep™ simulation, and build a plan recommendation sized to your rooftop count and team size before you commit to anything.
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Your Floor.
Perfected.

Request a live demo. We'll show you the platform and build a plan for your dealership — in 20 minutes.

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