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Pricing
Dealership Training
Software Pricing Guide.
August 5, 2026 · DealerSim.ai
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Dealership training software pricing typically falls into flat per-rooftop annual fees or per-seat subscriptions. DealerSim.ai publishes flat annual pricing from $9,997/year per rooftop with unlimited users, scaling to $24,997/year for 5-10 locations and $39,997/year for 10-20 — a fraction of the $50,000-$200,000 many dealerships already spend annually on traditional training with limited reinforcement.
Training software pricing in this category isn't standardized — some vendors publish flat numbers, others price per seat, and some require a sales call to get any number at all. Understanding the model matters as much as the number itself, since a per-seat price can end up costing more than it looks like once a whole sales, service, and F&I staff is counted.
Common pricing models
- Flat per-rooftop, unlimited users — one price per location regardless of headcount, so staffing changes and turnover don't move the bill.
- Per-seat pricing — cost scales with the number of users, which can get expensive fast at a dealership with dozens of staff across departments.
- Custom/sales-gated pricing — no public number at all, requiring a sales conversation before a dealership even knows the ballpark cost.
What DealerSim publishes
| Plan | Price | Coverage |
|---|
| Single Rooftop | $9,997/year | One location, unlimited users |
| Dealer Group 5-10 | $24,997/year | 5-10 locations, unlimited users |
| Dealer Group 10-20 | $39,997/year | 10-20 locations, unlimited users |
An F&I Compliance Module is available as an add-on at $2,997/year, or $11,997/year bundled with a Single Rooftop plan. Full details on the Pricing page →
How this compares to the cost of doing nothing
Traditional in-person trainers typically cost $5,000-$20,000 per visit, and dealerships commonly spend $50,000-$200,000 per year on training overall — often with knowledge evaporating within 30 days without reinforcement. Beyond direct training spend, an undertrained salesperson is estimated to cost a dealership around $47,000 a year in lost revenue from fumbled deals. See the full breakdown on the ROI page →
What to ask before buying
- Is the price flat, or does it scale with headcount?
- Does it cover every department that needs it, or just Sales?
- Is compliance tooling included, or a separate add-on?
- Is the pricing public, or does it require a sales call to find out?